Parsley Health was going through a couple of transitions when I was brought on, between new leadership, changing design standards and a looming ESP migration to Iterable. I came in to help support marketing campaign builds and funnel creation while optimizing HTML templates with new branding code. I was able to facilitate a simplified email marketing cadence for downloadable health guides with fewer steps and tailored pop ups on the marketing site that led to higher conversion rates of leads to members. I also assisted in weekly email content distribution from the Parsley Health blog, testing subject lines and preview text to increase readership.