Fluid Truck

Resetting the PPC Standard

Fluid Truck is a 24/7 vehicle rental platform that has been expanding its reach to new metros, and consequently, expanding its search ad targeting. I worked with the brand to revamp the brand’s ad copy, research a new keyword list and condense a sprawling agency-run account of hundreds of campaigns into more manageable geo-targeted ad sets that could be easily handled in-house and added to in the future.

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