Fluid Truck
Resetting the PPC Standard
Fluid Truck is a 24/7 vehicle rental platform that has been expanding its reach to new metros, and consequently, expanding its search ad targeting. I worked with the brand to revamp the brand’s ad copy, research a new keyword list and condense a sprawling agency-run account of hundreds of campaigns into more manageable geo-targeted ad sets that could be easily handled in-house and added to in the future.