Supporting Rapid Marketing Expansion

Calibrate took off pretty quickly in its first year, raising $100 million in Series B funding to tackle the obesity epidemic with medically guided health solutions. With rapid growth comes rapid marketing expansion, and I was brought on to help lighten the CRM load while helping prop up a new email design process with Figma, as well as recoding templates in Klaviyo to meet new visual identity standards. I also led A/B testing on new email templates to improve deliverability to above 90%, as well as beta-ing a new landing page builder through Prismic.

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